Grayscale Investment, the biggest crypto asset manager globally, and the New York Giants have launched an exclusive partnership. According to the announcement, Grayscale Investments will be the Official Digital Currency Asset Management Partner of the NFL’s New York Giants.
A First Of Kind
The announcement marks the first time that a crypto company is partnering with an NFL team. It is also a show of commitment by Grayscale Investment and the Giants to support the New York metro area, which is the headquarters of Grayscale.
Details Of The Partnership
As part of the partnership, Grayscale will be the presenting sponsor of The Giants Foundation Golf Outing. The Giants Foundation was founded in 1993. It offers financial support to organizations in the tri-state area, which are dedicated to dealing with important social issues. Some of the issues that these organizations deal with are improving the overall health of communities and empowering the youth. Additionally, Grayscale will be a presenting home game sponsor and a supporting sponsor of the Giants training camp. Finally, Grayscale will host voluntary, education seminars on crypto for Giants personnel annually.
What The Leaders Had To Say
While commenting on the partnership, the Grayscale CEO Michael Sonnenshein said that their partnership with the giants was important to them since they were based in New York. He added that they were excited to partner with a forward-thinking franchise “to work together on philanthropic initiatives, and to continue to support the New York metropolitan community.”
An official from the New York Giants also commented on the development. According to Chief Commercial Officer of the Giants, Pete Guelli, they were equally excited to partner with Grayscale. He noted that Grayscale Investments were innovative leaders in the digital currency space. Guelli added that:
“During our extensive evaluation of the space, we determined that we not only wanted a partner that understood the value of aligning with the Giants brand but also could guide us in navigating the cryptocurrency ecosystem. Grayscale quickly emerged as a company that shares our passion for the New York market but also has the institutional knowledge and network of partners that we can access as crypto continues to evolve.”
Why The Partnership Matters
The partnership between Grayscale and the Giants is the first time an NFL team is entering into an official partnership with a crypto company. However, NFL teams have been taking an interest in crypto. For instance, in July 2019, the Miami Dolphins announced that Litecoin would be the official crypto coin of the franchise. The partnership could help expose millions of NFL fans to the crypto space and the opportunities that exist within it.
2021 has already been a great year for the crypto space, with millions of new users entering the market. The partnership will no doubt help increase exposure to the crypto space, which has seen massive growth in the past few months.
Who Are Grayscale Investments?
Grayscale Investments is the world’s biggest crypto asset management. The firm manages over 46.65 billion of its clients’ assets as of April 30, 2021. Grayscale offers investors the opportunity to gain exposure to digital assets via securities without having to directly buy, store, and secure crypto assets.
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