LeBron James recently revealed that he will be working with an organization that focuses on bringing crypto education to youths around the globe. The star athlete made the revelation during an appearance on CBS News.
Details Of LeBron’s New Partnership
According to the report, LeBron James will partner with Crypto.com, the company behind the famous Matt Damon crypto ad, to work on a technology-centered program for kids around the world. Crypto.com will work with James’ foundation to provide workforce development and educational opportunities on emerging technologies, including inner-city areas. In a statement, LeBron said,
“Blockchain technology is revolutionizing our economy, sports and entertainment, the art world, and how we engage with one another.”
Why This Matters
According to a report by Research and Markets, the global blockchain industry is expected to be worth $56.7 billion by 2026. Via this program, education programs with a focus on technology-related advancement will be offered to inner-city communities. It will provide youngsters with the opportunity to explore Web3, which is used to refer to blockchain-based internet, including NFTs. Web3 is touted as the future of a decentralized internet that gives consumers power over their data.
LeBron said that it was important to ensure marginalized communities were not left behind in the tech revolution. He hopes that partnering with Crypto.com will eliminate the socioeconomic barriers that stand in the way of access to emerging technology trends. He noted that blockchain technology had revolutionized the economy, entertainment, sports, and the art world. His goal is to ensure that communities like the one he came from were not left behind.
Sports And The Crypto Sector
Several athletes have been working in the crypto world for a while now. For instance, some NBA stars have been working with NBA Top Shot, to make NFTs mainstream. Besides that, some had seen the ongoing Olympics Games as an opportunity to promote the crypto sector.
One of the biggest names to enter the NFT world is golf star Tiger Woods who in 2021 partnered with Autograph to release 10,000 NFTs. Talking to ESPN at the time, the sporting legend said,
“The intersection of sports and technology is such an interesting space to me, and I’m thrilled to partner with Autograph as they lead the charge by ushering a new era of digital collecting.” He added, “It’s been an honor to join their advisory board among so many iconic athletes, and I’m looking forward to bringing fans closer to my memorable sports moments at an accessible price, and to the game, I respect so much.”
Various companies have recognized the power of sports to grow awareness of the crypto sector. One such company is FTX, which entered into a deal valued at $135 million to rename the Miami Heat’s NBA Arena.
Summary
While the crypto sector has grown big in recent years, the issue of mass adoption has not been solved. Crypto was created to solve the issue of centralized control of the financial world. However, due to the steep learning curve needed to enter the crypto and blockchain world, it remains out of reach for many. The recent partnership between James and Crypto.com could go a long way toward lowering this entry barrier.
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