Larry David, the actor best known for his performance in the hit TV show Curb Your Enthusiasm, recently caused an uproar on social media after he was featured in a crypto ad. The ad aired during the Super Bowl on February 13, 2022.
Details Of The Ad
In the ad, Larry Davidson is seen playing historical versions of himself who marvel at the various historical accomplishments of humanity. They feature inventions such as the wheel and the light bulb. Towards the end of the ad, David is told about FTX, a crypto exchange. He is informed that it is an easy way to enter the crypto sector. When he hears this, David responds by saying, “Eh, I don’t think so, and I’m never wrong about this stuff! Never!” A line of text then appears on-screen telling viewers “Don’t Be like Larry.” “Don’t Miss Out”
While Larry was critical of crypto in the ads, some of his fans were not pleased that he appeared in a crypto ad. In one example, a fan of the actor said he was disappointed. He added that David’s appearance was inappropriate.
In general, there were many comments both against and for the crypto ad appearance. For instance, most fans responding to a tweet about which Larry David they found interesting were generally positive about the ad.
Larry Not The First To Cause Controversy
Larry David is not the first Hollywood celebrity to cause controversy for his appearance in a crypto ad. Actor Matt Damon was recently mocked in an episode of South Park for his appearance in a crypto ad. Thus far, South Park has not revealed plans to mock Larry David in an episode of the popular show.
FTX Ramping Up Its Marketing Activities
FTX, a crypto exchange has been spending huge when it comes to crypto ads. For instance, the exchange recently got the rights to rename the Miami Heat stadium to the FTX Arena. During the opening game at the arena, the exchange handed attendees some crypto gifts.
The crypto exchange sees a connection between the power of sports and the ability to reach millions of people. The crypto ad during the Super Bowl has thus far generated a lot of controversies online. However, given the low penetration rate of the crypto sector, some of that controversy will no doubt be converted into new traders on the platforms.
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