It is amazing how cryptocurrency is winning hearts across different industries and sectors, as different companies and startups have begun to adopt the use of cryptocurrencies for different purposes, and thus the future seems bright for the mainstream adoption of the technology, because there are indications that more related emerging technologies will get rolled out in the near future.
Some years ago, CryptoKitties was launched, a crypto-based collectible game whose popularity has increased over time. In a recent development, Dapper Labs, the creators of CryptoKitties, made an announcement about going into a partnership with the Ultimate Fighting Championship (UFC). In the press release sent out on the 25th of February, 2020, it was stated that the partnership will usher in a new development that will pave the way for an amazingly new digital experience that UFC fans have never experienced before. The press release further stated that the partnership was designed to enable UFC fans have the opportunity to have access to UFC collectibles on a new platform called “Flow”, from Dapper Labs.
Dapper Labs intends to launch a platform called “Flow” sometime this year, and there are indications that the platform will be developer-friendly. In addition to that, the platform would be used to build digital assets, games, and blockchain-based apps. In the first quarter of 2020, plans are underway to begin the creation of the UFC collectibles.
UFC fans on the Flow platform will take ownership of tokens in the form of their favorite fighters having the semblance of Tamagotchis, and the game is designed such that the fans will be able to carry out different activities including managing diets, training, and leveling up in order to get qualified for various weight classes. Apparently, fans will be autonomous owners of their tokens, and they can have the tokens exchanged. A Dapper Labs spokesperson that wants to maintain anonymity, added that the Flow project has already garnered lots of interests from different companies and industries, including sports, entertainment and music.
Endeavor Capital Was The Catalyst
Dapper Labs and UFC did not just stumble randomly into the partnership, as one of the investors in Dapper Labs, Endeavor, had made it known to Dapper Labs that UFC had mentioned that they were open to emerging technology projects, as well as being interested in having better relationships with the loyal fans of the UFC.
According to Tracey Bleczinski, a top officer with the UFC, the UFC is more than happy to get into the partnership with Dapper Labs, because, aside from being innovative when sports technology is involved, they also believe that the partnership will serve as a portal that will provide fans of the UFC with the ultimate entertainment experience ever. Furthermore, the CEO of Dapper Labs, Roham Gharegozlou said that the partnership and platform was a way to provide UFC fans with something real, something that would benefit the fans, based on the real ownership stake involved.
Image Source: Shutterstock