The realm of crypto can be a dangerous one. More than 80,000 crypto startups were launched when Bitcoin’s popularity skyrocketed, and 92% of them failed within 1.22 years. This demonstrates that the absence of investors or exposure to your cryptocurrency project will lead to its inevitable downfall on the market.
A tried-and-true way to improve your chances of success is to put out a press release about your crypto project and use a distribution agency to help get the word out.
The press release is the backbone of every PR strategy. There are many benefits to using press releases, such as their low cost, ability to reach the intended audience, advertising value, contribution to the branding process, and long-term viability. They help raise a person’s or company’s profile, popularity, credibility, trustworthiness, image, reputation, prestige, earnings, and public awareness.
A well-written press release can spread the word about your startup and make it much more likely that your cryptocurrency will do well in the market.
Crypto Distribution Services
With the help of a crypto press release distribution service, your press release may be sent to a diverse range of crypto-centric media networks, including journalists, influencers, and enthusiasts in the industry.
These agencies, often known as “wire” services, will take care of the promotional aspects of your project’s announcement under their various arrangements for a price. Some additionally provide the customer with expertise in drafting press releases.
If your press release is picked up and covered by the right media outlets, you could get the attention and interest of targeted users and investors that you’ve been looking for.
You don’t just distribute press releases for no reason. It should have a real announcement that is newsworthy for media contacts to even read, let alone report. Without a major influence on the market or a connection to a bigger context, your press release may be tossed aside like hundreds of others that media outlets review every day.
Major press release announcements in the crypto industry include:
- An initial coin offering (ICO)
- A blockchain service announcement
- An NFT airdrop
- The launch of a decentralized finance (DeFi) service
- An industry award or recognition
- Expansion of services to a new region
- A funding round
- A new partnership
If you stick to announcements such as these in your press release, it should be okay.
But if you want to ease this do-it-yourself strategy, Visionary Finance can help with that, too. Our expert writers can develop a custom crypto press release for you and help you distribute it to the right media outlets.
Visit us to learn what we can do to help you get the publicity your press release deserves.
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