About the Brave Browser
Brave browser is a browser created by Brace Software Inc. The parent company is based in California. It has a huge focus on privacy, which it achieves by disabling website trackers, which allows Internet users to opt into ads that respect their privacy. At the same time, those using the browser are rewarded for their attention using the Basic Attention Token (BAT). Publishers benefit from more open sharing of revenue while users are incentivized to view ads using the BAT tokens.
The Brave browser allows users to get about 70% of the revenue generated from ads. The fame that Brave Browser has garnered over the years is proof that users care about privacy. Since the launch of a stable version 1.0 of the browser in November, the browser has about two million active users. The browser has grown a great deal since its launch. For instance, its users have grown by 450% since 2018.
However, even with around 10 million active users, it still falls far behind the major browsers such as Firefox, which has 250 million users, Safari which hoards about 15% market share, and Google Chrome, which controls about two-thirds of the market share.
However, the great speed and major focus on privacy has helped it surge in popularity. It will likely continue growing due to the growing concerns users have about their privacy online. In addition, the Product Hunt award will help it gain additional traction as well.
Since launching the 1.0 stable version of the browser, the parent company announced that its user base had grown by 19% across all devices. Part of its strategy for success entails rewarding creators of content with the BAT tokens. Many content creators have been quite happy with its revenue-sharing model.
Brave Browser Growth Metrics
The brave browser is doing a lot to improve revenue sharing. While it might not take over the internet ecosystem, it might force major companies to look deeply into their revenue-sharing models and come up with better ways to share revenue with content creators.
Its growth in such a fiercely competitive landscape has been impressive, surging over 450% since 2018.
Nevertheless, with better speeds and its privacy-enhancing features, Brave looks poised to continue its rapid growth among increasingly privacy-conscious internet users.
Image Source: Shutterstock