1World Online announced on August 31, 2020, that it would build on Algorand. In the same announcement, they revealed that Borderless Capital planned to invest in the platform. 1Word Online is a platform built for publishers, users, and brands to help with engagement and monetization. It is powered by blockchain technology.
Changing the media Industry with the Blockchain
1World Online is a leader when it comes to bringing economic incentives in the media industry using the blockchain. According to Arul Murugan, the founding managing partner at Borderless Capital, 1World Online is one of the most promising blockchain platforms around.
Murugan noted that 1World Online had grown to incorporate over 3000 publishers and advertisers plus over 20 million users. He further noted that the platform was already making revenue in the millions of dollars. Murugan concluded by saying that 1World Online could help catalyze the adoption of the blockchain in media and capture a significant share of the content marketing market that is estimated at around $148 billion.
Why They Chose Algorand
The Algorand platform is a secure, scalable, and decentralized platform that supports digital currencies and transactions. 1World Online plans to use Algorand as the main infrastructure layer for its products. They plan to utilize their tokenization capabilities as well. With the capital injection from Borderless Capital, 1World will be able to offer all participants within the ecosystem incentives to behave responsibly.
According to the CEO and Founder of 1World Online, Alex Fedosseev, the Algorand platform is a leading blockchain platform that offers numerous utilities and tools to build applications. He said that he was honored his company was an Algorand technology partner and a Borderless Capital portfolio company. The CEO concluded by saying they were looking forward to building a great token economy for the media industry.
How the three will Work Together
1World and its affiliate will work to develop a mutually beneficial partnership with Algorand. To do this, they will integrate the Algorand platform and its infrastructure layer. The two will cooperate in co-marketing activities and the launch of tools within the Algorand ecosystem. 1World will also work with the portfolio companies of Borderless Capital, the Algorand Foundation, and Algorand’s partners. The pilot platform is set to launch in Q4 2020 and final deployment is expected to happen in 2021.
1World plans to launch tokens that can be supported via existing Algorand wallet apps, OTC desks, and exchanges. By growing the liquidity and availability of their token, the company expects to grow and expand participation within the Algorand token economy.
Chance To Be Part of the Future
The 1World blockchain platform is designed for brands and publishers to help them with more efficient monetization. It plans to create simple and effective engagement apps, engaging and unique content, online ads, and promotion capabilities, as well as insightful analytical data. The platform allows anyone to take part in this futuristic project via a crowdfunding campaign that is active on Republic.