Bitcoin Price, Ethereum Price, & XRP Price Analysis

We take a look at Bitcoin price, Ethereum price, and XRP price for the week of January 15, 2021. Aside from fundamentals, we rely heavily on technical analysis to assess overall sentiment. This is achieved by identifying key support and resistance levels that traders and investors will be watching in the short term.

Bitcoin Price

At the time of this report, Bitcoin price is currently sitting at $36,423. As projected in last week’s analysis, Bitcoin was due to experience a sharp sell-off. Over the last week, Bitcoin has fallen ~ 10.8% following a strong start to 2021. The largest digital asset by market cap has still experienced ~ 24% growth over the last month.

Bitcoin Technical Analysis

If we review last week’s report, it was mentioned that Bitcoin technical analysis was showing strong support levels around $39,000. We strongly believed that BTC would experience a sharp pull-back if this level was rejected. This theory came to fruition as BTC rejected $35,000 and sold off to a low of around $32,500 last week. Following a decent recovery throughout the week, we now believe $35,000 will be the next support level that investors and traders are watching in the short-term.

bitcoin technical analysis

You could very well see another sharp sell-off if BTC rejects $35,000 levels. If this were to happen, we believe that Bitcoin could test $29,300 in the short-term. On the contrary, we believe bulls can retain control if BTC stays above $35,000. The one unappealing metric right now is the ROC ( rate of change ) displayed at the bottom of the chart. BTC has recently entered negative territories which denotes bearish momentum.

Ethereum Price

At the time of this report, Ethereum is currently trading at $1,161. The second-largest digital asset by market cap outperformed Bitcoin last week, falling ~ 5% compared to Bitcoins ~ 10.8% sell-off. Among large-cap digital assets, Ethereum has still been the outlier over the last month. ETH has experienced ~ 82.8% growth during the last 30 days.

Ethereum Technical Analysis

In the prior weeks Ethereum Analysis, it was mentioned that conviction was high in ETH right now, especially since the digital asset was inching closer to all-time highs. Ethereum last hit its all-time high in January 2018 when it cracked $1,448. Based on recent price action, we saw a very similar trajectory and still believe ETH will outperform in the short-term despite the minor pullback last week.

eth technical analysis

As long as Ethereum can stay above $1,050 support, we believe $1,285 resistance will be retested in the short-term. If this were to happen, watch ETH gear up to test those all-time highs mentioned above. On the flip side, investors and traders will be managing risk by keeping $1,050 support on their radar. If ETH rejects this level, we could see a solid dip based on the recent parabolic price action. If we compare Ethereums ROC ( rate of change ) to Bitcoins, we quickly see that Bitcoins are lower. ETH is right around 0.00 which is neutral momentum. The next bull leg up will start after Ethereums ROC gets back into the positive ( anything above 0.00 ).

XRP Price

At the time of this report, XRP is currently trading at $0.277. Over the last week, XRP has underperformed Bitcoin and Ethereum with a ~ 13.6% decline. Additionally, XRP has fallen ~ 51% during the last 30 days. The fifth-largest digital asset by market cap is still trying to find positive momentum despite the on-going Ripple / SEC developments. As mentioned in last week’s XRP analysis, investors are still deploying risk capital into XRP with it offering a large potential upside if the lawsuit against Ripple is dropped. It’s virtually impossible to predict this timeline, but it’s evident that investors deploying capital into XRP right now have a strong conviction, with many of them fully aware that XRP could potentially lose much more value if things don’t go Ripple’s way legally. This is all about risk vs reward right now.

 XRP Technical Analysis

We previously mentioned that XRP should continue to experience upward momentum as long as $0.17 support is not rejected. Based on recent price action, we have lifted that support level to $0.20, meaning we believe XRP will remain bullish unless $0.20 support is rejected.

xrp technical analysis

As long as prices can stay above $0.20 support, watch for XRP to test $0.32 resistance in the short-term. A rally above these levels could push the digital asset to $0.40 levels. On the contrary, if XRP rejects $0.20, this could spark a lot of red flags. Based on the current metrics, there seems to be selling pressure lined up below $0.20 levels. We would have to see XRP’s behavior at those levels before making any other short-term predictions. As of now, we remain bullish as long as the XRP price holds above $0.20.

Notice: Information contained herein is not and should not be construed as an offer, solicitation, or recommendation to buy or sell securities. The information has been obtained from sources we believe to be reliable; however no guarantee is made or implied with respect to its accuracy, timeliness, or completeness. Authors may own the crypto currency they discuss. The information and content are subject to change without notice. Visionary Financial and its affiliates do not provide investment, tax, legal or accounting advice.

This material has been prepared for informational purposes only and is the opinion of the author, and is not intended to provide, and should not be relied on for, investment, tax, legal, accounting advice. You should consult your own investment, tax, legal and accounting advisors before engaging in any transaction. All content published by Visionary Financial is not an endorsement whatsoever. Visionary Financial was not compensated to submit this article Please also visit our Privacy policy; disclaimer; and terms and conditions page for further information.

You May Also Like
AI search visibility analytics showing a magnifying glass, artificial intelligence network, and performance data used to measure brand visibility in AI search.

How to Measure Your Brand’s Visibility in AI Search

For years, measuring digital visibility followed a relatively established framework. Search rankings…
AI search concept showing warning symbols around a digital AI interface, representing common mistakes businesses make with AI search optimization and visibility.

The Biggest AI Search Mistakes Businesses Are Making

AI search has created a familiar pattern in digital marketing. A new…
AI search optimization concept showing a laptop, search interface, magnifying glass, and connected digital signals representing online business visibility.

The Business Guide to AI Search Optimization (2026 Edition)

Artificial intelligence is reshaping how businesses are discovered online. For more than…
Futuristic digital checklist surrounded by interconnected icons representing website optimization, content authority, editorial trust, analytics, and AI search visibility.

AI Search Visibility Checklist: 25 Ways to Prepare Your Business for AI Search

Artificial intelligence is changing how people discover businesses online. Instead of clicking…

How Editorial Placements Improve AI Search Visibility

For years, businesses pursued media coverage primarily for exposure. A feature in…
Digital knowledge tree surrounded by connected authority, content, trust, and growth icons representing topical authority and long-term visibility in AI-powered search.

Why Topical Authority Is Becoming the Most Valuable Asset in AI Search

For years, digital marketing has encouraged businesses to think in terms of…
Comparison graphic illustrating the differences between SEO, GEO (Generative Engine Optimization), and AI Search Optimization for modern digital visibility and AI-powered search.

SEO vs. GEO vs. AI Search Optimization: What’s the Difference?

Search marketing has never been an industry that stands still. Every major…
Modern 3D illustration of a highlighted business entity connected to a network of people, symbolizing AI recommendations, digital authority, trust, and business visibility in AI-powered search.

Why Some Businesses Get Recommended by AI While Others Don’t

Every new wave of technology creates a familiar race. Businesses rush to…
Modern workspace featuring an AI-powered search interface, holographic search results, and a digital neural network illustrating Google AI Overviews and AI-driven search technology.

Google AI Overviews: What Businesses Need to Know in 2026

When Google makes a significant change to Search, the conversation usually follows…
Comparison of editorial placements and guest posts illustrating how each supports digital authority, brand visibility, and long-term SEO.

Editorial Placements vs Guest Posts: Which Builds More Authority?

The answer isn’t as simple as “one is better than the other.”…