Yasmin Cuevas, founder of The Social Media Marketing Department, sees an opportunity for small businesses to turn their most shareable social media ideas into some of their most useful website features.
Two movers. One narrow staircase. A sofa that looks about three inches too wide. You watch to see whether it makes the turn. Then you spot the price, tap through to the vintage shop’s website and realize the product page can’t answer the one question the video put in your head: Will it fit up my stairs?
That’s the click Yasmin Cuevas wants small businesses to design for. At The Social Media Marketing Department, her ambition is to build some of the most creative websites on the market by identifying the questions that make people watch, share, and consider a purchase. For the furniture shop, that could be a “Will It Fit Up My Stairs?” feature that highlights the dimensions customers need to check and explains which sofas can be disassembled for delivery.
FEATURING FOUNDER YASMIN CUEVAS
What Happens When the Views Roll In?
Picture a bridal tailor posting a video with the opening line, “The wedding is Saturday. The dress won’t zip.” People stick around to see the fix. Some share it with a friend. Others have a wedding coming up and a dress of their own that needs attention.
A gallery called “The Dresses We Almost Gave Up On” could show prospective customers the full alteration process, explain which repairs the tailor handles, and let visitors request a fitting. The tailor can then track how many people move from watching the video to visiting the gallery and requesting an appointment. That information can help guide decisions about where to focus the next marketing investment.
The Next Campaign Might Be in the Comments
If viewers keep asking whether the tailor can do the same thing with lace, there’s a follow-up video to make and a question worth answering on the alterations page. If customers ask whether the sofa legs come off, the furniture shop can film the answer and add the clip to the product listing. One customer question can shape both the post that gets shared and the page that helps someone make an informed decision.
The sofa video ends when the movers get upstairs. For the shop, the story gets interesting when someone pulls out a tape measure at home.
About The Social Media Marketing Department
The Social Media Marketing Department is a digital marketing business founded by Yasmin Cuevas. It helps businesses strengthen their online presence through creative website development and strategic social media marketing. Its approach connects engaging social media content with practical website experiences designed to encourage customer interaction and support business growth. Yasmin Cuevas founded the Social Media Marketing Department. For business and media inquiries, visit thesocialmediamarketingdepartment.com.
Media Details
Company Name: The Social Media Marketing Department
Contact Person: Yasmin Cuevas
Contact Email: yasmin@thesocialmediamarketingdepartment.com
Address: Houston, USA