Wirex, a London based digital payments firm, has recently announced the launch of their first global TV brand campaign. Just two week ago, Wirex was approved to issue Bitcoin debit cards backed by Mastercard. Wirex payment cards are bridging the gap between traditional finance and crypto, giving people the ability to seamlessly buy, hold, and exchange crypto into fiat.
Wirex Global TV Brand Campaign
In a recent announcement, Wirex will be introducing their borderless payment platform through a global TV brand campaign. With more than 3 million active customers, the digital payments platform is fueling an environment where all currencies, crypto, or fiat, are uniform and available to everybody. In a push to bring cryptocurrency to the masses, the Wirex mobile app and card give people the ability to buy, exchange, hold, and spend traditional currencies or digital assets. The global TV advert can be seen here in which Wirex further explains how its payment infrastructure is “open to all.”
Wirex CEO and Co-founder, Pavel Matveev stated that:
“Having recently gained international recognition following our announcement of a partnership with Mastercard, we are excited to further this reach by debuting our first global TV campaign. By communicating Wirex’s key benefits such as low fees, high limits and flexibility, we hope to continue growing our user base and demonstrate our vision of a digital economy that is accessible to everyone.”
Global Campaign Following Mastercard Announcement
Wirex’s progression into a global brand campaign comes just two weeks after the company became a Mastercard Principal Member. This was a milestone for Wirex, as they became the first “cryptocurrency-native platform” to obtain the principal status. In doing so, Wirex can now issue payment cards through Mastercard. With the flexibility and convenience of Mastercard’s infrastructure, Wirex can improve its cutting-edge services, and further bridge the gap between traditional finance and cryptocurrency more efficiently.
During this announcement last month, Head of Fintech at Mastercard UK & Ireland, Edoardo Volta stated that:
“We are excited to be starting this new relationship with Wirex, offering consumers further choice and flexibility in the way they pay. We look forward to supporting Wirex in the delivery and growth of their innovative payment solutions.”
More About Wirex
With the ultimate vision of making digital assets more accessible to everyone, Pavel Mateev and Dmitry Lazarichev created Wirex in 2014. The leadership understood that in order to help cryptocurrency scale, they needed to be leveraged in everyday life. Since 2014, the Wirex payment infrastructure has penetrated the Fintech space, now serving more than 3 million customers in 130 different countries. In 54 million different locations, customers can use the Wirex mobile app and Wirex card to spend 150+ traditional currencies and cryptocurrencies. The company’s multi currency card creates a seamless experience where payments are automatically made in the local currency without the hassle of exchange fees.
Wirex Travel Card
Customers around the world use “Wirex travel card” to spend cryptocurrencies and digital currencies anywhere Visa is accepted. The multi currency card automatically makes payments in the local currency, as if nothing has changed. In addition, the card is built for a traveler lifestyle, offering free ATM withdrawals worldwide. Users around the globe are flocking to the travel card especially since it is enrolled in the “cryptoback program.” Every time in-store purchases are facilitated with the travel card, customers receive up to 1.5% back in their mobile Bitcoin account.