Liquid Craft, a project combining blockchain and traditional liquor investing, is launching their first limited NFT series titled Dragons and Bourbon on Oct 29th at 12 PM PST.
The release of this NFT series is an initial step in the project’s objective of becoming a fully-fledged marketplace of liquor-backed NFTs that incorporates crafters on an international scale. The plan is to eliminate the barriers to entry for would-be investors of the traditional liquor market while at the same time, providing a launchpad for the crafters of liquid art to showcase their products to an international audience – something many crafters would not have available to them previously.
Dragons And Bourbon – Liquor Backed NFTs
The first limited run of NFTs – Dragons and Bourbon, is a collection of Ethereum and Binance Smart Chain NFTs, open for public sale from 12 PM PST on October 29th. The initial batch is a partnership with a team of international award-winning distillers – The Heart Distillery. Based in Windsor Colorado, The Heart Distillery is renowned for their attention to detail and craftsmanship, using homegrown and carefully selected ingredients to create their liquid art.
The liquor on offer with each NFT is a small batch, cask strength bourbon, crafted specifically for this run, and as such, the number of NFTs available for sale is limited to the supply.
Each NFT has been tied to an individual bottle of this bourbon, with each bottle securely and safely stored with the crafter until the eventual owner decides to redeem their NFT for the physical product. This can occur at any point in time but once redeemed, the handover process will begin, and the NFT will be removed from circulation.
The Problems Liquid Craft Aims To Solve
Liquor has always been a popular investment method, especially in the last decade. Still, the processes involved with trading physical and delicate products have caused a significant barrier to entry for the average investor. Typically the steps involved to obtain collectible or expensive liquors outside of a buyer’s local retail market involve intermediary processes like auction houses and brokers. Additionally, shipping and storage create their own set of unique risks as any mistake made during both of these stages can see a valuable investment drop in value quickly.
NFT prices have exploded in popularity over the past year, but the current value for a large portion of the market is based on hype and speculation. The technology behind an NFT is providing a large use case for the digital art pieces in many different industries, but most in circulation are not backed by anything substantial, merely images that can be collected and traded.
The Solution – Merging Both Markets
Liquid Craft has found the solution and is aiming to create a change in both markets by utilizing the benefits from each. NFTs, through the smart contracts they are built on, can make a drastic difference to the liquor investment world. Investors that currently find the intermediary process, shipping, and storage concerns involved with fine liquor investments daunting or risky, can now trade the value behind these liquors without handling the physical product.
Through the use of blockchain, traders can purchase the liquor-backed NFT and trade or collect like they would with any other NFT in circulation. The NFT can change hands dozens of times with the physical product safely stored with the crafter, the smart contract recording, and identifying ownership along the way. For investors who are interested in NFTs but are concerned with the overvaluation or potential of loss of value over time, tying the value of an NFT to an appreciating asset like liquor – reduces this risk.
Liquid Crafts Long Term Vision
The team behind the Liquid Craft project is a mixture of crypto enthusiasts and fine liquor connoisseurs, who have realized that there are some fixable problems in the NFT and Liquor investment space. The overarching vision for the Liquid Craft team is to provide a complete marketplace that incorporates international crafters of fine spirits, wines, specialty craft beers, or liqueurs, with investors and buyers.
The marketplace is currently in the build phase, with the project viewing this upcoming Oct 29th launch as the first stage on their roadmap to being a complete market of collectible liqueurs, international crafters, and collectors. International crafters that are typically restricted to sell in their local markets can reach a new worldwide audience, and collectors of fine liqueurs can easily transact these liquors without the previous concerns associated with handling physical products.
Launch Date – Oct 29th at 12 PM PST
Liquid Craft has its focus set on the upcoming launch, with a prominent marketing and promotional drive currently underway. The team has numerous AMA’s planned and competitions being run across all of their social media pages. Prizes for winners include Dragon and Bourbon NFTs, and whitelist opportunities. Liquid Craft has also enlisted new partners to the project Coinpresso, a specialized SEO and crypto advertising agency, to assist with the Oct 29th launch as well as all future marketing efforts.
Initial buyers of the limited run are also expected to receive a number of rewards as a show of appreciation from Liquid Craft. Anyone who purchases this first batch will receive airdrops of the native CRAFT token, exclusive offers, automatic entry to all future giveaways and events.
Twitter: https://twitter.com/CraftLiquid
Media Contact:
Curtis Ramsay
Curtis@Coinpresso.io
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