FC Barcelona, one of the biggest soccer clubs in the world, with over 240 million followers across its social media channels, is planning to launch a native cryptocurrency and NFTs. These plans were revealed by the club’s president Joan Laporta, who arrived at the club in March 2021.
Details Of The Crypto And NFT Plan
The reason why FC Barcelona is planning to launch a cryptocurrency, and a series of NFTs has to do with its current finances. Despite its massive size, the club’s finances have been in shambles for a while. Using crypto and NFTs is one of the innovative means by which the club hopes to make money.
According to a DailyMail report, several crypto firms have already approached the club to strike a sponsorship deal. However, these deals have been rejected. Instead, the club plans to launch a native cryptocurrency.
The FC Barcelona president made the revelations during his appearance at the Mobile World Congress in Barcelona, which had been put on hold for two years because of COVID-19. This is all part of his vision to create an innovative business model at the club. As part of his vision for innovativeness, Laporta said that the club was working on its own metaverse.
The soccer club giant admitted it had huge debts totaling over $1 billion, which forced them to sell some of the biggest stars. As part of the restructuring efforts, the club is introducing digital elements, which will help them with their debt problem.
Laporta noted that entering the digital sphere would allow them to interact with their over 300 million fans around the world. He hinted that there was more planned in the digital space but it would have to wait since everything was still confidential.
He also revealed that the newly signed contracts by players included provisions for NFTs and the metaverse. As such, the club’s players were all aware of what they were working on. According to him, their goal is to win titles and make fans happy while also profiting from opportunities in the sports industry. For him, entering the digital space is a matter of survival for Barcelona.
Soccer Teams And The Crypto Sector
Soccer teams in Europe are not new to the crypto sector. For instance, in England, 17 out of 20 clubs in the top flight league have already signed crypto-related deals. Another good example is PSG in France, which signed a crypto deal in 2020, that saw it launch a fan token. In general, crypto firms all over the world are realizing that sports teams hold massive potential when it comes to spreading the word on crypto.
What is interesting in this instance is that FC Barcelona has opted not to sign any deal but instead go at it alone. If it succeeds, it could lead to an avalanche of sports teams globally launching their own cryptocurrencies and NFT collections. In general, it could help to spread the word on the crypto industry while opening up new opportunities for soccer clubs to interact with fans in the digital space.
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